Archive for Web 2.0

That’s All Folks!

Posted in Uncategorized with tags , , , , , , , , , , on April 6, 2013 by lesocialnetwork

So tomorrow is D-Day.. The inevitable day that we are handing in our blogs for assessment and I must say that I have seriously considered continuing on with this blog. The different aspects covered are surprisingly interesting and have definitely been an eye opener for me into the world of social media and the effect it can have on business.

Terms such as Web 2.0, the 4C’s, Wikis and social buzz have all been explored over the 6-week period and hopefully I have done the assignment justice. It was a lot of fun to write which is not something I would so easily admit. It has really made me think about the impact that social media has had on our world and how the introduction of social media into the business world will significantly change the success of the company. Of course that is my opinion, however based on the information that I have read and collected over the course of this assignment I believe that social media will improve all realms of the business.


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The 4C’s have been a major theme throughout the blog so far and this is because I believe they are fundamental to integrating social media into a business situation and by implementing the different ideas in the 4C’s (Communication, Collaboration, Cooperation, Connection), success will be nearly guaranteed.

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Social media is part of our world now and not allowing it to be used to your advantage is an amateur mistake. The business world still tends to be quite old school and the older generation does sometimes having a hard time coming to grips with the change occurring.

This video demonstrates how the way we conduct ourselves in social media is much different than reality, and theses differences is what is going to set a business apart form the competition. Although in saying that this video is more about the strange ways that relationships are conducted in the social media world but the principle is still there!


If nothing else I hope this blog will help demonstrate how powerful a tool social media can be and make you think of ways it can be embraced in your own organisations. So in the famous words of Porky Pig : “That’s all folks!”




Creating The Links

Posted in Uncategorized with tags , , , , , , , , on April 5, 2013 by lesocialnetwork

Web 2.0 is a concept thrown around a lot in this course. For such a common concept it is actually quite hard to define. I think that Wilson says it best:

“the second generation of the Web, wherein interoperable, user centered web applications and services promote social connectedness, media and information sharing, user-created content and collaboration among individuals and organisations”


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LinkedIn provides an excellent example of how a social media tool utilises the rise of Web 2.0 and through this has developed a professional network that helps businesses and people find what they need. Having all the information in one place helps with efficiency and time cost for organisations. Potential employees post their resumes online and employers can post for specific jobs, or find employees that look like what they are searching for. Employees can create profiles and use these profiles to network themselves or even their businesses.


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The benefit here is that the all the information required is provided. It is literally a one stop shop for employers and employees alike. I’m a firm believer in it’s who you know not what you know and LinkedIn provides a network not dissimilar to the old boys network that, although many would deny, is still very much in effect! Even John Key, our Prime Minister is guilty of it! He made a phone call to a friend about a job in a high position and there is more than a little concern about it. Check it out!


Many of the social media tools that businesses have at their fingertips will help with connection, co-operation, collaboration and communication. LinkedIn is one social media network that should be a the front of most businesses minds as it will help with the expansion of their organisations and allows them the freedom to pursue who they want. The connection that is provides between employee and employer is unparalleled.

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What A Twit..

Posted in Uncategorized with tags , , , , , , , , , on March 11, 2013 by lesocialnetwork

Twitter exploded into the social media world in 2006 and has been on the rise ever since. Wikipedia explains that since its launch in 2006 it has gained over 300 million users, generates 300 million tweets and handles 1.6 billion search queries a day.

Whether the tweets are funny or serious, whether they are congratulatory or complaining about something it us a way for anyone to communicate with the world, and for our opinions and feelings out there. Roger McHaney highlights the idea of micro blogging in his book Web 2.0 and Social Media for Business (you can download it here), which is basically expressing you feelings in 140 characters or less. If organisations jump on this bandwagon, they have the potential to reach millions of people and allow the channels of communication between company and consumer to open in a way that has never been experienced before.

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In New Zealand, Twitter has yet to take off as much as it has in the States or Europe but still seems to be gaining steady momentum. For example Twitter is an effective way to check for traffic updates in most major cities, it helps to communicate events going on in different areas and check for surf conditions or the ski fields. It allows real time contact with organisations and important people within those organisations so you can track how CEO’s conduct their business to ensure you are on the right track with your career goals. It also will help with the different aspects of complaints say you experienced bad customer service and you’re frustrated or think that management should know about it then you can tweet about it. The company can take this feedback or frustration and remedy the problem, complain on a Twitter for an instant response. By embracing Twitter as a vehicle for communication organisations can only benefit… in my opinion anyway.

Because of the rate at which Social Media is taking over the world, many companies (particularly in the US) have taken this as chance to push free advertising. Celebrities have the highest Twitter followings and it makes sense to take advantage of that fact. Kim Kardashian has 17 million followers; Justin Bieber has 35 million followers. Thirty. Five. Million. In comparison Dan Carter (an All Back for those who don’t know!!) only has 155 000. It would be insanity for an organisation to pass up the opportunity to promote their product via a celebrity on Twitter. The sad reality is society hangs off every celebrity’s word and sot he chances of someone buying a pair of shoes, or drinking a certain alcohol because Kim Kardashian does is very high!

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All in all Twitter seems to be a great way of getting messages out there, promoting products, issuing press releases and communicating with customers and employees alike. I think that this needs to be taken advantage of especially because our technological world doesn’t seem to slowing down. Poor Einstein!

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