Archive for Generation Y

Pass It On!

Posted in Uncategorized with tags , , , , , , , , , , , on April 1, 2013 by lesocialnetwork

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Easter: A time of chocolate, religion, long weekends and family. With any holiday these days, businesses jump on board with the themes and have sales and specials. In addition to media advertising they utilise social media to promote and encourage their product and circulate buzz about their organisations.

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With such a dynamic and quick tool for companies to use quite literally in the palm of their hands, it would be silly to stick to just the old methods of advertising. All it takes if for one person to retweet on Twitter, share a page on Facebook or forward an email and the lines of communication have already doubled. Through the use of the 4C’s, social media can push the boundaries of what was once just a two dimensional world.

COMMUNICATION:

The use of emails, blogs, Facebook and Twitter helps to get the message across for users in an informal way. To communicate with the Gen Y’s, X’s and the Millennial’s it is easier to use social media, it is the way they communicate with each other so to get one their level and do it the way they do will be much more beneficial for a business to get their point across.

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COLLABORATION:

Collaboration promotes long-term goals and shared commitment to getting the job done. Wikis are a main source of collaboration. While this won’t directly affect the consumer, it will help the employees with their planning stages of different projects, teamwork and any problems that may arise.

CONNECTION:

Quite possibly one of the most important steps in promoting Easter because it depends on people to relay information and direct interaction between people. If this connection is not there then there is no use in using social media. Social media relies on this interaction to survive. Connection also enables tagging which means that anyone alone searching Easter Sale, or a specific company will find out what they are looking for and save time trawling through information they don’t need or even want. Tagging can set businesses apart from others

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CO-OPERATION:

Again while not affecting the consumer directly it is the behind the scenes action that is the driving force of this branch of the 4C’s. By splitting tasks up, co-operating and sharing information it will help the process before it is released to social media. If everyone is working together to produce a successful sale (in this scenario), and promotion of said sale in social media, then it is much more likely to be a smooth operation.

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Taking a national holiday, like Easter, and using it to a businesses advantage will help with the overall success of the company. By utilising and embracing social media in a positive way an organisation can only build on their reputation and also it is essentially free advertising. All it takes is for one person to pass it on!

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