Archive for Communication

That’s All Folks!

Posted in Uncategorized with tags , , , , , , , , , , on April 6, 2013 by lesocialnetwork

So tomorrow is D-Day.. The inevitable day that we are handing in our blogs for assessment and I must say that I have seriously considered continuing on with this blog. The different aspects covered are surprisingly interesting and have definitely been an eye opener for me into the world of social media and the effect it can have on business.

Terms such as Web 2.0, the 4C’s, Wikis and social buzz have all been explored over the 6-week period and hopefully I have done the assignment justice. It was a lot of fun to write which is not something I would so easily admit. It has really made me think about the impact that social media has had on our world and how the introduction of social media into the business world will significantly change the success of the company. Of course that is my opinion, however based on the information that I have read and collected over the course of this assignment I believe that social media will improve all realms of the business.

 

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The 4C’s have been a major theme throughout the blog so far and this is because I believe they are fundamental to integrating social media into a business situation and by implementing the different ideas in the 4C’s (Communication, Collaboration, Cooperation, Connection), success will be nearly guaranteed.

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Social media is part of our world now and not allowing it to be used to your advantage is an amateur mistake. The business world still tends to be quite old school and the older generation does sometimes having a hard time coming to grips with the change occurring.

This video demonstrates how the way we conduct ourselves in social media is much different than reality, and theses differences is what is going to set a business apart form the competition. Although in saying that this video is more about the strange ways that relationships are conducted in the social media world but the principle is still there!

 

If nothing else I hope this blog will help demonstrate how powerful a tool social media can be and make you think of ways it can be embraced in your own organisations. So in the famous words of Porky Pig : “That’s all folks!”

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Pass It On!

Posted in Uncategorized with tags , , , , , , , , , , , on April 1, 2013 by lesocialnetwork

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Easter: A time of chocolate, religion, long weekends and family. With any holiday these days, businesses jump on board with the themes and have sales and specials. In addition to media advertising they utilise social media to promote and encourage their product and circulate buzz about their organisations.

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With such a dynamic and quick tool for companies to use quite literally in the palm of their hands, it would be silly to stick to just the old methods of advertising. All it takes if for one person to retweet on Twitter, share a page on Facebook or forward an email and the lines of communication have already doubled. Through the use of the 4C’s, social media can push the boundaries of what was once just a two dimensional world.

COMMUNICATION:

The use of emails, blogs, Facebook and Twitter helps to get the message across for users in an informal way. To communicate with the Gen Y’s, X’s and the Millennial’s it is easier to use social media, it is the way they communicate with each other so to get one their level and do it the way they do will be much more beneficial for a business to get their point across.

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COLLABORATION:

Collaboration promotes long-term goals and shared commitment to getting the job done. Wikis are a main source of collaboration. While this won’t directly affect the consumer, it will help the employees with their planning stages of different projects, teamwork and any problems that may arise.

CONNECTION:

Quite possibly one of the most important steps in promoting Easter because it depends on people to relay information and direct interaction between people. If this connection is not there then there is no use in using social media. Social media relies on this interaction to survive. Connection also enables tagging which means that anyone alone searching Easter Sale, or a specific company will find out what they are looking for and save time trawling through information they don’t need or even want. Tagging can set businesses apart from others

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CO-OPERATION:

Again while not affecting the consumer directly it is the behind the scenes action that is the driving force of this branch of the 4C’s. By splitting tasks up, co-operating and sharing information it will help the process before it is released to social media. If everyone is working together to produce a successful sale (in this scenario), and promotion of said sale in social media, then it is much more likely to be a smooth operation.

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Taking a national holiday, like Easter, and using it to a businesses advantage will help with the overall success of the company. By utilising and embracing social media in a positive way an organisation can only build on their reputation and also it is essentially free advertising. All it takes is for one person to pass it on!

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You Better Communicate!

Posted in Uncategorized with tags , , , , , , , , , on March 20, 2013 by lesocialnetwork

“Whenever you see a successful business, someone once made a courageous decision” – P.F. Drucker

I have to say one of the benefits of this course so far is that all the different ideas that have been presented have all been really interesting. Many courses I have taken at university have lots of readings and essays but this paper so far has been so fascinating that it’s not a drag to do. This blogging assignment actually brings forward the ideas that we learn in class and puts them to good use as opposed to just writing about a concept and making up examples that go along with it. Kudos to the lecturer!

One of the most important things I have taken from this course is the 4C’s and the impact that they have on our social media world: Communication, Collaboration, Co-operation and Connection. The 4 approaches to social media really help the general understanding of this new technological world.

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I do think that communication is the most important approach for any business because communication is more often than not the key to success. The communication approach covers:

  • Discussion forums
  • Virtual worlds
  • Blogs
  • Social Presence (including Facebook & twitter)
  • Instant Messaging

The world we live in today has made people more selfish and self-opinionated than before. I think this shift is noticed now because there is a platform from which people can speak their. For example today on a forum for another paper I am studying a student complained to our AMERICAN lecturer that he didn’t appreciate the inconsistency between the way the lecturer spelled the word ‘color’ and the way that New Zealanders spell it (colour). So this student clearly thinks that his opinion is one that should be shared with everyone by putting it on the public forum, and that the lecturer (who has a PhD by the way), should change his way of spelling to accommodate his wishes.

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Personally I think keep your negative opinions to yourself, but it is posts like this that exhibits just how much social media has taken off! People think that everyone is concerned with their ideas or need to know how they’re feeling, that they publicise it! By forming different types of social media, for example blogs or instant messaging within companies there is opportunity for development and growth for a company.

At IBM, they encouraged blogging and ever since there has been a surge of blogs in the company that span the globe and has encouraged open conversations within the company. The ability to communicate effectively within organisations is the key to success… and without sounding like an afterschool special it really is an incredibly beneficial tool for organisations to use.

Need more proof that social media is an amazing way to communicate?

Also check out this Tumblr that has some really awesome ideas in regards to Social Media!

I’m a huge fan of Tumblr, it is an awesome way to communicate all your thoughts and ideas and to a global audience as well!

Are there any other forms of communication that would be effective for an organisation to use apart from those listed?

Do you think that businesses should steer clear of social media or embrace the social media movement?

(Must make mention here the=at the ideas behind the different processes of communication comes from our lecture slides and Cook’s Enterprise 2.0 which you can purchase here).