Archive for Business

That’s All Folks!

Posted in Uncategorized with tags , , , , , , , , , , on April 6, 2013 by lesocialnetwork

So tomorrow is D-Day.. The inevitable day that we are handing in our blogs for assessment and I must say that I have seriously considered continuing on with this blog. The different aspects covered are surprisingly interesting and have definitely been an eye opener for me into the world of social media and the effect it can have on business.

Terms such as Web 2.0, the 4C’s, Wikis and social buzz have all been explored over the 6-week period and hopefully I have done the assignment justice. It was a lot of fun to write which is not something I would so easily admit. It has really made me think about the impact that social media has had on our world and how the introduction of social media into the business world will significantly change the success of the company. Of course that is my opinion, however based on the information that I have read and collected over the course of this assignment I believe that social media will improve all realms of the business.

 

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The 4C’s have been a major theme throughout the blog so far and this is because I believe they are fundamental to integrating social media into a business situation and by implementing the different ideas in the 4C’s (Communication, Collaboration, Cooperation, Connection), success will be nearly guaranteed.

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Social media is part of our world now and not allowing it to be used to your advantage is an amateur mistake. The business world still tends to be quite old school and the older generation does sometimes having a hard time coming to grips with the change occurring.

This video demonstrates how the way we conduct ourselves in social media is much different than reality, and theses differences is what is going to set a business apart form the competition. Although in saying that this video is more about the strange ways that relationships are conducted in the social media world but the principle is still there!

 

If nothing else I hope this blog will help demonstrate how powerful a tool social media can be and make you think of ways it can be embraced in your own organisations. So in the famous words of Porky Pig : “That’s all folks!”

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Creating The Links

Posted in Uncategorized with tags , , , , , , , , on April 5, 2013 by lesocialnetwork

Web 2.0 is a concept thrown around a lot in this course. For such a common concept it is actually quite hard to define. I think that Wilson says it best:

“the second generation of the Web, wherein interoperable, user centered web applications and services promote social connectedness, media and information sharing, user-created content and collaboration among individuals and organisations”

 

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LinkedIn provides an excellent example of how a social media tool utilises the rise of Web 2.0 and through this has developed a professional network that helps businesses and people find what they need. Having all the information in one place helps with efficiency and time cost for organisations. Potential employees post their resumes online and employers can post for specific jobs, or find employees that look like what they are searching for. Employees can create profiles and use these profiles to network themselves or even their businesses.

 

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The benefit here is that the all the information required is provided. It is literally a one stop shop for employers and employees alike. I’m a firm believer in it’s who you know not what you know and LinkedIn provides a network not dissimilar to the old boys network that, although many would deny, is still very much in effect! Even John Key, our Prime Minister is guilty of it! He made a phone call to a friend about a job in a high position and there is more than a little concern about it. Check it out!

 

Many of the social media tools that businesses have at their fingertips will help with connection, co-operation, collaboration and communication. LinkedIn is one social media network that should be a the front of most businesses minds as it will help with the expansion of their organisations and allows them the freedom to pursue who they want. The connection that is provides between employee and employer is unparalleled.

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Pass It On!

Posted in Uncategorized with tags , , , , , , , , , , , on April 1, 2013 by lesocialnetwork

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Easter: A time of chocolate, religion, long weekends and family. With any holiday these days, businesses jump on board with the themes and have sales and specials. In addition to media advertising they utilise social media to promote and encourage their product and circulate buzz about their organisations.

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With such a dynamic and quick tool for companies to use quite literally in the palm of their hands, it would be silly to stick to just the old methods of advertising. All it takes if for one person to retweet on Twitter, share a page on Facebook or forward an email and the lines of communication have already doubled. Through the use of the 4C’s, social media can push the boundaries of what was once just a two dimensional world.

COMMUNICATION:

The use of emails, blogs, Facebook and Twitter helps to get the message across for users in an informal way. To communicate with the Gen Y’s, X’s and the Millennial’s it is easier to use social media, it is the way they communicate with each other so to get one their level and do it the way they do will be much more beneficial for a business to get their point across.

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COLLABORATION:

Collaboration promotes long-term goals and shared commitment to getting the job done. Wikis are a main source of collaboration. While this won’t directly affect the consumer, it will help the employees with their planning stages of different projects, teamwork and any problems that may arise.

CONNECTION:

Quite possibly one of the most important steps in promoting Easter because it depends on people to relay information and direct interaction between people. If this connection is not there then there is no use in using social media. Social media relies on this interaction to survive. Connection also enables tagging which means that anyone alone searching Easter Sale, or a specific company will find out what they are looking for and save time trawling through information they don’t need or even want. Tagging can set businesses apart from others

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CO-OPERATION:

Again while not affecting the consumer directly it is the behind the scenes action that is the driving force of this branch of the 4C’s. By splitting tasks up, co-operating and sharing information it will help the process before it is released to social media. If everyone is working together to produce a successful sale (in this scenario), and promotion of said sale in social media, then it is much more likely to be a smooth operation.

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Taking a national holiday, like Easter, and using it to a businesses advantage will help with the overall success of the company. By utilising and embracing social media in a positive way an organisation can only build on their reputation and also it is essentially free advertising. All it takes is for one person to pass it on!

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Stop, Collaborate and Listen..

Posted in Uncategorized with tags , , , , , , , , , , on March 23, 2013 by lesocialnetwork

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Ok so cheesy 90’s music aside, collaboration is another one of the infamous ‘C’s’ that have been the subject of many of my posts! To paraphrase Cook (of Enterprise 2.0 fame), collaboration is all about engaging people (employees), relationship building and problem solving. The ways in which business can effectively use collaboration is through the use of wikis or human-based consumption.

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Wikis are a great way of integrating social media into an organisation. Because the nature of a wiki is about each user collating the information they have with the rest of the people involved, be it a marketing team, or HR division of an organisation, it eliminates the need for a paper trail, or email trail because the employees just change the wiki.

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Cook raises the point that companies who use wikis have reported a success. Because wikis are allowing employees the freedom to engage in the policies and principles of the business and the focus that it brings it is clearly a great collaborative tool.

Now I’m going off on a tangent here but I wanted to share a video that was posted to our forum from another classmate (check out her awesome blog here!). It brings up the idea of communication and how one of NZ’s top organisations used social media to get their point across. Shows just how effective social media can be!