Archive for 4C’s

You Better Communicate!

Posted in Uncategorized with tags , , , , , , , , , on March 20, 2013 by lesocialnetwork

“Whenever you see a successful business, someone once made a courageous decision” – P.F. Drucker

I have to say one of the benefits of this course so far is that all the different ideas that have been presented have all been really interesting. Many courses I have taken at university have lots of readings and essays but this paper so far has been so fascinating that it’s not a drag to do. This blogging assignment actually brings forward the ideas that we learn in class and puts them to good use as opposed to just writing about a concept and making up examples that go along with it. Kudos to the lecturer!

One of the most important things I have taken from this course is the 4C’s and the impact that they have on our social media world: Communication, Collaboration, Co-operation and Connection. The 4 approaches to social media really help the general understanding of this new technological world.

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I do think that communication is the most important approach for any business because communication is more often than not the key to success. The communication approach covers:

  • Discussion forums
  • Virtual worlds
  • Blogs
  • Social Presence (including Facebook & twitter)
  • Instant Messaging

The world we live in today has made people more selfish and self-opinionated than before. I think this shift is noticed now because there is a platform from which people can speak their. For example today on a forum for another paper I am studying a student complained to our AMERICAN lecturer that he didn’t appreciate the inconsistency between the way the lecturer spelled the word ‘color’ and the way that New Zealanders spell it (colour). So this student clearly thinks that his opinion is one that should be shared with everyone by putting it on the public forum, and that the lecturer (who has a PhD by the way), should change his way of spelling to accommodate his wishes.

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Personally I think keep your negative opinions to yourself, but it is posts like this that exhibits just how much social media has taken off! People think that everyone is concerned with their ideas or need to know how they’re feeling, that they publicise it! By forming different types of social media, for example blogs or instant messaging within companies there is opportunity for development and growth for a company.

At IBM, they encouraged blogging and ever since there has been a surge of blogs in the company that span the globe and has encouraged open conversations within the company. The ability to communicate effectively within organisations is the key to success… and without sounding like an afterschool special it really is an incredibly beneficial tool for organisations to use.

Need more proof that social media is an amazing way to communicate?

Also check out this Tumblr that has some really awesome ideas in regards to Social Media!

I’m a huge fan of Tumblr, it is an awesome way to communicate all your thoughts and ideas and to a global audience as well!

Are there any other forms of communication that would be effective for an organisation to use apart from those listed?

Do you think that businesses should steer clear of social media or embrace the social media movement?

(Must make mention here the=at the ideas behind the different processes of communication comes from our lecture slides and Cook’s Enterprise 2.0 which you can purchase here).

Hop On Board..

Posted in Uncategorized with tags , , , , , , , , , , on March 2, 2013 by lesocialnetwork

You would be pretty hard pressed to find someone these days that didn’t have a Facebook or Twitter account or at least heard of it. It is slowly but surely taking over our society and not surprisingly the academic world is taking notice. The influence that is has on our decisional making and the way we now interpret the world has changed so significantly that there are actual reports on how depression numbers have risen since it began. Seeing how other people live their lives, (even if they have enhanced what it is), sets off all types of emotions for us and ultimately affects our mood.

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For CEO’s, the business world is completely separate from the personal one that dominates the social network pages on the Internet. The hesitation is obvious but the benefits are worth it. And whether an organisation likes or not they will be involved in social media anyway so it is better to get on board.

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The 4C’s seen in Cook’s Enterprise 2.0 help to demonstrate the four primary functions of social software. Communication; co-operation; collaboration and connection are vital parts of social media and by understanding the tools that the 4C’s provide an organisation will be better equipped to tackle social media.

Personally the integration of social media into the business world can only being positives for the business and could be the difference between success and failure. For example when BNZ ran a campaign about whether money was good or bad, they circulated a lot of interest through the use of social media by releasing the advertising that did not state who had released these videos and posters. The intrigue lead to it being discussed all over social media and in the end turned out to be a very successful campaign. So to quote Alicia Silverstone in Clueless we should get into the kitchen and rearrange some things. If we did this with social media and stop trying to resist change it could be a great thing for the future of organisations.

For anyone interested here’s Alicia Silverstone’s Speech in Clueless: